This case study applies a contingent valuation approach to estimate how households value different multi-purpose infrastructure (grey or green) for managing flood risk and water pollution. It considers the case of the Gorla water park located north of Milan, in the Lombardy Region of Italy. The Gorla park is a neo-ecosystem recently built on the shore of the Olona River in an area previously used for a poplar plantation. The research not only considers the values people hold for different water ecosystem services (e.g. pollution removal, recreative use, biodiversity, flood risk reduction), but also their preferences for how those outcomes are achieved through grey or green infrastructure.
The results indicate that the type of infrastructure delivering the ecosystem services (grey or green) does have an impact on individuals’ preferences for freshwater ecosystem services. By considering the type of infrastructures within the choice model, the authors gained a richer understanding of the relationship between social welfare and freshwater ecosystem services.