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Changing human behaviour is at the heart of building a greener, more sustainable future. Moving to a low-carbon economy depends on people, businesses and governments all making greener choices.
This report explores how governments can use behavioural science to help speed up the green transition. It looks at six big trends showing how governments are using insights from human behaviour to design better environmental policies.
It also highlights how behavioural science can help fight climate misinformation, make green reforms more acceptable, and get citizens more involved in decision-making.
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