Liza Cherotich Maru

Liza Maru is an experienced expert in inclusive insurance, renowned for her ability to shape cutting-edge solutions through a blend of experience and innovation. As an actuary she has a proven track record as a catalyst for positive change while excelling in devising impactful strategies that enhance profitability and surpass ambitious targets. Liza's keen alignment with industry trends and customer needs ensures her solutions resonate effectively, making her a sought-after communicator in the field.

Liza currently heads Innovation at Britam's Microinsurance Company where she has championed innovative solutions targeting low to middle-income households, collaborating with key industry players for seamless execution. Liza's proactive approach to developing partnerships with Telcos, Insuretechs, Fintechs and development partners underscores her commitment to driving innovation and deepening insurance penetration in the region.