Around 8 million tonnes of plastic enter the marine environment every year and finding workable solutions to plastic pollution is an urgent challenge of global scale. A crucial but often overlooked element of the transition are consumers and the decisions they make about what products to purchase and how to dispose of them.
To address this gap in guidance, the report provides a global mapping and assessment of standards, labels and claims on plastic packaging regarding sustainability characteristics such as bio-based content, compostability and recyclability.
The findings map the current landscape of consumer information, highlighting good practices and areas where action should be taken. An international, cross-sector consultation reveals five key insights and recommendations for improved consumer communication on plastic packaging.