Green Innovation in Tourism Services

This paper on Green Innovation in Tourism Services seeks to analyse the role of green innovation in the transition of tourism enterprises (hotels, restaurants, travel agencies, tour operators) to a green economy; how green innovation in tourism is supported in OECD countries (e.g. specific structures, mechanisms and good practices); and what can be done to accelerate the diffusion of green innovation in the sector. The paper provides a range of potential areas of policy focus to improve diffusion, strengthen markets and change consumer attitudes to green innovation in the tourism sector.