Individual Behaviour and Circular Economy Policies: Opportunities in Italy

This paper examines behaviourally informed interventions to facilitate the transition to a circular economy, and discusses measures that could be pilot tested in Italy.

It provides an overview of the key concepts of behavioural economics and describes the main “biases” that could influence the adoption of behaviours aligned with the transition to a circular economy by consumers.

It also reviews the empirical evidence on the motivations that may affect the adoption of such behaviours, as well as taking stock of empirical insights into the effectiveness of implemented behavioural interventions relevant to the circular economy transition.