The Little Book of Green Nudges is a quick guide to reducing your campus' environmental impact through behavioural change in the form of a concise and user-friendly publication. It summarises the evidence around what nudges work best while seeking to encourage more sustainable practices among students and staff across several behavioural categories. It also provides simple guidance on how to implement and evaluate behavioural interventions in a variety of contexts.
What is nudging? When a university provides easy bicycle parking and repair stations, it nudges students to bike to campus. When a university makes plant-based food the default dish, it nudges students towards environment-friendly diets. These “green nudges” are positive and gentle persuasions to influence behaviours on campus and to instil environmental values that can last a lifetime.
How to get Involved
Universities / Student Unions / Green Offices: You can nominate your campus to be part of the pilot phase. This means that you will select at least one green nudge from "The Little Book of Green Nudges" and implement it on your campus. You will then let us know how it went, what the challenges were and basically give us any feedback that you might have. This will help other universities navigate the nudge implementation process through the sharing of best practices. Sign up to be a pilot campus: English and Spanish
Students: You can bring the Little Book of Green Nudges to the attention of your university and encourage them to get involved and sign up to be a pilot campus here. English and Spanish. You can also help to raise awareness around sustainable behaviour change on your campus while working together with other students, sustainability offices, green offices, catering offices, etc. to launch the pilot phase on your campus and implement green nudges together.
Note that the pilot phase is set to commence in early 2021 (to be confirmed).
For more information on the booklet and the pilot phase, check out the website here.