Local Retail, Global Trends: How digital, green and skills shifts in the EU are reshaping SMEs in towns and cities

Retail is a vital European sector, linking producers and consumers while shaping life in towns and cities. 

This report explores how retail small and medium-sized enterprises (SMEs) are navigating the digital and green transitions, with implications for competitiveness, jobs and urban vitality. 

It also calls for coherent, place-based policies to support SME transformation, strengthen skills and sustain vibrant city and town centres.