The Potential of Market Pull Instruments for Promoting Innovation in Environmental Characteristics

This report constitutes the findings of a study on the potential of market pull instruments for promoting innovation in environmental characteristics. The study was conducted by COWI A/S in collaboration with Ecotec Ltd.

The study aims at providing an insight into and an enhanced understanding of the extent to which demand pull instruments promote innovation and to investigate the assumption that greater demand lead to greater innovation.

 The study builds on the outcome of an extensive literature review; nearly 40 interviews conducted with industry representatives across a total of six industrial sectors, including business associations; researchers; and a workshop.