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Authors :
Richard Bridle, Jonathan Collings, Jacqueline Cottrell, Aaron Leopold
Organisation:
International Energy Agency (IEA)
This scoping study provides ideas, techniques and case studies on how renewable energy can be better communicated to and by policy makers, decision makers and other stakeholders. It examines 15 case studies of renewable energy communications strategies from government, the private sector, and civil society. The majority of cases were found to lack rigorous, well-planned and adequately evaluated communications strategies. The study looks at how more targeted, effective renewable energy communications campaigns can be achieved through the use of more consistent, holistic and rigorous approaches to pre- and post-campaign development.
Sectors :