Reliability of Sustainability Claims: Addressing greenwashing through regulations

Greenwashing has become a growing policy concern as misleading environmental claims erode consumer trust, distort competition and undermine genuine sustainability efforts. 

This report compares regulatory responses in Australia, Canada, Chile, Colombia, the European Union, France, India, Kenya, Peru, Switzerland, the United Kingdom and the United States. 

It reviews the use of consumer protection and competition laws, sector-specific regulation, advertising standards and emerging greenwashing legislation.