This paper illustrates the potential for developing sustainable environment management practices such as BioTrade in Latin America. Already in 2008, these practices had generated over $230 million in exports of sustainably-produced products and services derived for Latin American’s biodiversity. Examples of other results obtained are: the diversification of exports; the strengthening of biodiversity-based sectors including the enhancement of the policy framework that promotes their sustainable development; facilitating access of small and medium enterprises with differentiated quality products to national and international markets, and the fair and equitable distribution of benefits generated. This paper demonstrates how BioTrade makes good sense for both business and biodiversity.