The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the UK. Data were collected from 81 self-declared green consumers through in depth interviews on recent purchases of technology products. A green consumer purchasing model and success criteria for closing the gap between green consumers' values and their behaviour are developed. The paper concludes that incentives and single issue labels (like the current energy rating label) would help consumers concentrate their limited efforts. More fundamentally, ‘being green’ needs time and space in people's lives that is not available in increasingly busy lifestyles. Implications for policy and business are proposed.
With rapid urbanization and industrialization, China is now facing a great challenge in meeting the soaring demand for new buildings and the corresponding energy consumption. Under such circumstances, the setting of a national standard on green buildings would be an effective way to respond. In fact, China has made significant progress in developing national green building standards. But such progress is not explicitly released to the international societies. Therefore, the aim of this paper is to introduce such progress. China's green building efforts are first discussed in detail with the various provisions of the national indicator system. By conducting a comparison with other countries' green building standards, a critical analysis of such a national standard is presented. The comparison indicates benefits to be gained and challenges to be met, such as lack of indicators on responding climate change, lack of region-specific indicators, lack of quantitative indicators, higher costs for receiving certification and lack of applying innovative green technologies. So, substantive revision is critically needed.
Greening of product chains has come up as an important means to systematically improve the environmental performance of products from cradle to cradle in Europe and elsewhere. Some experience with inter-firm co-operation aiming at reducing the environmental impacts has been generated in recent years. Most of these experiences involve cooperation between some of the links in product chains, very often stopping at European borders. Problems of market communication, information availability and information costs prevent companies from going beyond these lines. Also, anonymous markets may prevent communication between producers and end-users in the West and supplying firms in developing countries. Only very few documented case studies of global greening of product chains are available. Therefore, the challenge here is how to establish interactions with the first links in supply chains. Within the context of South Africa it is of cardinal importance to identify these links to ensure sustainable synergy. European countries are constantly changing the standards of products in order to meet environmental targets.
Studying the roles of governments in adopting green innovations is significant for analysing the transition to a more sustainable energy system. This article presents a comparative study of policies for popularizing domestic solar water heaters in three countries: China, Israel and Australia. Expanding the analysis beyond the economics of innovation, it demonstrates the institutional dimension of green technology deployment in these three countries. By examining the diverging roles of governments in facilitating green technology adoption in existing social routines and practices, it finds that governments' motivations, support and implementation mechanisms are remarkably different in these three countries. In particular, the paper argues that solar water heater popularization has been distinguished as a business opportunity in China, energy security in Israel and environmental responsibility in Australia. In addition, the institutional settings have a real impact on governments' roles in adopting green innovations, in terms of the policy instruments chosen and implementation mechanisms.
A rather young but rapidly accelerating biofuel industry has recently emerged in China. However, there is no legislation or policy specifically regulating biofuels or bioenergy. In addition, most of the regulatory functions are undertaken by policy initiatives rather than by law. As a result, the regulation and, in a broader context, governance of biofuels still face several major obstacles, including unclear development directions, ignored impact of biofuels development on society, environment and economy, and limited public participation. This paper argues that legislation on biofuels in the form of joint departmental rule is a departure for a comprehensive regulatory framework to overcome the current obstacles and to realize the sustainable development of the biofuels industry in China.
This article appears in the Special Issue: Green Economy and Sustainable Development.