The International Trade Centre (ITC) aims to understand how local – and international –business-to-consumer (B2C) online marketplaces for physical goods can support local African firms to sell their goods and services.
The Centre for Market Insights of the Amsterdam University of Applied Sciences has developed, in cooperation with Table Top Research, the Africa Marketplace Explorer with facts and figures about B2C online marketplaces in Africa. This tool is the first ever online repository offering Africa-wide analysis of business-to-consumer (B2C) marketplaces. It details the characteristics of more than 630 e-commerce marketplaces across the continent.
The dashboard consists of the following slides:
- Marketplace activity in Africa
- Characteristics of marketplaces
- Marketplace characteristics associations
- Success of marketplaces
- Marketplace figures per country
- Marketplace versus country demographics
- Associations between marketplace and country indicators
- Marketplaces according to size
