The circular economy is often heralded for its potential to achieve green growth, decoupling economic activity from the consumption of finite resources. However, transitions to circular economy are hindered by the complexity of global supply chains and fragmented markets.
This study aims to better understand the role of entrepreneurship in this transition. To achieve this, it explores the motivations that drive entrepreneurs to set up the businesses, the value propositions and business models, the challenges they have faced, and how they have overcome adversity.
Overall, the publication outlines why entrepreneurs are driving forces in accelerating circular transition and what makes them successful at "doing good and doing well" in an innovation ecosystem that is conducive for their growth.
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