This case study presents a successful business strategy to extend products lifetime. The aim with these case study is to inspire and encourage organisations to shift to more circular models, to improve their business models towards prolonging or extending a product’s lifetime.
This study focuses on upcycling and reuse done by Refazenda. Bothered by the disposal of huge amounts of textile waste, several entrepreneurs gathered to discuss possible solutions to Brazilian textile industry, the second largest polluting sector in the country. From this, Magna Coeli, a Brazilian stylist, came up with the idea of developing a patchwork reuse project. The stylist realized that fabric scraps, which would normally become waste, could generate a profitable business within the fashion industry, and so Refazenda was created.
This case study is related to The Long View Report in two main aspects:
- Improvement of waste treatment infrastructure, since textile waste is a large problem in the country. Since Brazilian laws are not effective on encouraging textile waste treatment, upcycling can help solve this issue.
- Consumer information and education, due to initiatives that induce a positive consumer attitude towards extended product maintenance and reuse.
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