This case study presents a successful business strategy to extend products lifetime. The aim with these case study is to inspire and encourage organisations to shift to more circular models, to improve their business models towards prolonging or extending a product’s lifetime.
This study focuses on the upcycling done by SWANE-Design. The initiative named “Swane Design” was created as a business oriented attempt to raise awareness on waste issues, aiming to bring sustainable consumption a reality. Swane Design was motivated to begin its work when it realized the high amounts of non-organic waste found on streets in Senegal, and high costs associated with its treatment as well as health risks.
This case study is related to The Long View Report in two main aspects: • Improvement of waste treatment infrastructure, reducing the problem of big amounts of garbage found in the streets of Senegal through upcycling. • Recognition of the full potential of the informal sector, empowering upcyclers from developing countries and raising awareness of Senegalese people towards the positive aspects of this business model.
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