This case study presents a successful business strategy to extend products lifetime. The aim with these case study is to inspire and encourage organisations to shift to more circular models, to improve their business models towards prolonging or extending a product’s lifetime.
This study focuses on remanufacturing done by Neptuno Pumps. Neptuno Pumps was created in 1972 and quickly became prominent in Latin America’s circular economy business sector. The company designed an innovative pump system focused on the efficient use of resources, such as electricity, which are usually wasted in industries, accounting for 30% of total energy consumption on an average industrial site.
This case study is related to The Long View Report in two main aspects:
- Consumer information and education, since consumers’ awareness about the benefits of products’ durability can increase adherence to this model, and Petar Ostojic (Neptuno’s CEO) works with lectures and other movements to increase consumers’ awareness about circular economy and the importance of extending product lifetimes.
- Alternative business models, stimulating the sale of refurbished products in face of the lack of consumer acceptance of this type of product.
Related Case Studies
